Culture.Community.Commerce.

Global VP, Marketing & Creative

Building brands, movements, and opportunities through the connective power of culture.

Los Angeles, California Built in culture. Proven at scale.

About

I do my best work at inflection points, where culture, community, and commercial ambition need to become one clear idea.

Two decades in culture

I’ve helped brands through moments of scale, reinvention, and change, including helping grow Vans to more than $4B, creating the first global Park skateboarding championships, and modernizing Skullcandy for a new generation. The playbooks now used by global brands across categories were pioneered in communities like skateboarding, where attention must be earned and credibility cannot be bought.

Selected Impact

01–05
01

Skullcandy

Leading global marketing and creative to modernize an iconic youth-culture brand, reconnect it to its boardsports heritage, and build its next phase of growth.

GlobalMarketing + Creative
02

Vans

Built global product marketing capabilities as Vans scaled from $2B to more than $4B, after leading its global skateboarding platform and launching the Vans Park Series.

$2B→$4B+Brand Growth Era
03

Vans Park Series

Created the first global Park skateboarding championship, including a path to pro and equal prize purses for men and women.

GlobalChampionship IP
04

Wild in the Streets

Created a global skate activism movement that transformed city streets into a shared stage for community, visibility, and collective action.

100+Events Worldwide
05

CSEF

Serving on the executive board of the College Skateboarding Educational Foundation, helping skateboarders use education to create more choices and more freedom.

97%Graduation Rate