Global Brand Management
HOMETOWN: Los Angeles
PHONE: (323) 303-4694
Global Brand Manager
Emerica Skateboard Footwear & Apparel
Sole Technology, Inc.
(October 1998 – January 2007)
Architect of brand vision, mission and values, providing global and Company-wide strategic brand leadership.
Joined struggling brand and introduced fundamental turnaround processes to triple revenue over tenure (from an eight digit base!) and lead brand to #2 market share position* in key domestic boardsport and youth culture channel accounts (*source: Board-Trac data, FW06).
Creator of skateboarding's first decentralized global grassroots mass gathering phenomenon, Emerica's Wild in the Streets events. To date, over 80K skateboarders have gathered in more than 100 events across six continents to raise awareness for local skate causes.
Created and introduced skateboarding's first-ever professional GAME OF S.K.A.T.E. format competition, Eric Koston's éS GAME OF S.K.A.T.E. (TM), 2003 - current.
Producer: This is Skateboarding (2003), Kids in Emerica (2005), Stay Gold (2008).